Snap & Snooze: A Service to Refresh and Rejuvenate Students in a Fast-Paced World
Service design | Latent Need identification | User journey & persona | Service prototyping & Iterating | Service blueprint | Experience design | User experience
Link of the Video - ( Glimps of the whole service experience ) - https://youtu.be/cw5YUs-HC9o?si=NCe5HuMVAxOVGaMv
ABSTRACT
With advancements in education, health, technology, and communication, society has seen significant lifestyle changes, with people spending more time working than on personal well-being. As reported by the World Health Organization, millennials in India work longer hours than their counterparts in other countries, leading to rising mental health issues, increased stress, and reduced productivity.
To address this growing concern, we have developed "Snap & Snooze", a service designed to offer a 30-minute space for relaxation within busy schedules. This brief yet impactful session promotes mental and physical rejuvenation, emphasizing the importance of restorative naps and sensory relaxation. Through a carefully designed environment, Snap & Snooze aims to enhance well-being, energize the mind, and improve productivity.
Timeline- 6 Weeks
Team - 4 members
RESEARCH METHODOLOGY
1.
Research &
Identify Needs
2.
Define Service Core
3.
User Personas
& Insights
4.
Customer Journey & Ideation
5.
Execution & Feedback
Need Identification tools
GRAFFITI WALL
SEMI- STRUCTURED INTERVIEWS
CARD SORTING
LOTTERY BOX
OBSERVATIONAL STUDIES
ANALYSIS
Rest
Stress
Personal space
Work life balance
Lack of peace of mind
break Time
Space
Me time
Lack of concentration
Privacy
Isolation
Cognitive break
Disconnect from world
Latent need
Lack of proper rest is causing distress among students and staff which is leading to sub-optimal performance.
Service core
To get the deeper understanding of the Rest, we conducted a small primary research within the NID Gandhinagar community.
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Interview
Photographic study
Smart watch
Analysis
40%
feel tired all the time and unable to focus on work
59%
Need a space from the distraction
73%
lack of proper sleep
38%
Afraid of judgement when taken break for rest
Observations
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Defining the core
A short-duration, multisensory guided snooze experience designed within a controlled personal environment to facilitate relaxation, refreshment, and rejuvenation - enhancing users’ cognitive focus and physiological recovery
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Defining the User persona
Aanya
Location - Design Campus
Occupation - Design Student
Working Hours - 10-12 hrs
Age - 25
Personality Traits: Curious, creative, ambitious, occasionally anxious
Aanya spends long hours juggling studio work,submissions, and late-night brainstorming sessions. The demanding academic environment and irregular sleep patterns have led to mental fatigue and decreased focus.
Needs & Goals:
-
Quick, effective ways to restore mental clarity between classes
-
A calm environment to reduce sensory overload from constant screen exposure
-
A method to sustain creativity and attention without caffeine dependence
Pain Points:
-
Constant fatigue and eye strain
-
Difficulty focusing after long working sessions
-
Overstimulation from visual and auditory clutter
How the Experience Helps:
The guided snooze offers Aanya a short, structured period of multisensory decompression, allowing her to relax, refresh, and rejuvenate—improving her focus and creative output post-session.
Dr. Tara
Location - Design Campus
Occupation - Design Faculty
Working Hours - 10-12 hrs
Age - 43
Personality Traits: Empathetic, analytical, composed, meticulous
Tara balances teaching, mentoring, and administrative duties, often moving from one task to another without a pause. Long hours and continuous cognitive load have begun to affect her focus and energy, leaving her mentally exhausted by midday.
Needs & Goals:
-
Quick and effective ways to restore mental clarity between sessions
-
A calm environment to reduce stress and cognitive fatigue
-
A method to sustain alertness and composure without relying on stimulants
Pain Points:
-
Persistent tiredness and reduced concentration
-
Difficulty managing energy through long academic days
-
Lack of structured rest periods on campus
How the Experience Helps:
The guided snooze offers Tara a short, structured multisensory experience to relax, refresh, and rejuvenate—enhancing her focus and emotional balance before returning to work.
Service Intent
Service Promise
To promote the importance of proper sleep and power naps through a multisensory experience that helps users relax, refresh, and rejuvenate.
A short, guided snooze journey that gently activates all five senses to restore calm, clarity, and energy for a refreshed state of mind.
Service Ideation
Forest Retreat
Personal Retreat
Sleeping Pod
Service Form
The service was prototyped at the National Institute of Design over five days. The primary users were students experiencing stress from academic workload, followed by faculty, administrative, and housekeeping staff.To implement the service, our team communicated directly with users and promoted Snap & Snooze within the campus, adhering to Covid-19 bio-bubble restrictions. We developed the brand identity and created posters, standees, and billboards to introduce the service.
Brand Identity
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Font
Brand Communication
Interactive posters and standees were designed to engage users by triggering the contagious effect of yawning. These touchpoints were strategically placed in quiet, reflective areas across campus spaces where individuals are often alone with their thoughts, performing routine activities.
Service Prototyping
Prototyping Phase 1
In the first phase, a basic nap pod was set up in the studio using minimal resources - study table, cushions, mounting board for privacy, speaker for white noise, and a lamp for ambience & tested with six users for feedback before the final prototype.
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Prototyping Phase 2
Snap & Snooze Kit
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Informative Bookmarks
Handmade Eye mask
Water bottle
Chocolates
Bubble Wrap
Tray of Marble
Service Flow
For better quality
Multisensory Service Experience
Service Execution
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Future Scope
Not only workplace but all the schools and colleges can incorporate this type of sleeping pods inside the campus. Every campus of NID can incorporate this model to spread more positive napping culture. Many countries and companies are incorporating this model. This service not only will bring positivity but people taking nap in afternoon won't be considered as lethargic , lazy , unprofessional rather they will be respected because they have worked so hard that they had to go and take a nap. Tie up between service provider and company/college/schools/station/ malls/restaurants/massage parlor. All the employees will have free access to the service and company will pay to the SNAP & SNOOZE. It can also hire masseur for addition of the service. In this service if employee is tired he/she/they will get massage and then they can go to have power nap in their pod. The company will provide customers 3 tickets in a month. For rest of the times they will have to pay for the massage service otherwise they can use the pods anytime after lunch. SNAP & SNOOZE will write the instruction about who should avail the service or not. There can be a room with private soundproof pods , appropriate temperature, one SNAP & SNOOZ employee for any manual support, doubt or emergency , desired aroma, blanket, eye mask, chocolate/caffeine before/after the service, something to fidget etc. There will be an emergency button in case if user feels suffocated / claustrophobic etc.
Service Design Team
